“Use shorter words, sentences, and paragraphs at points of complexity.”
“A clever writer can make the simple complex” (59) through defamiliarization: “a hopeless word that describes the process by which an author takes the familiar and makes it strange. Film directors create this effect with super close-ups and with shots from severe or distorting angles” (59).
Or try familiarization: “taking the strange and opaque or complex and, through the power of explanation, making it comprehensible, even familiar” (60).
Both of these processes take work, for a writer must find a purpose and then smash it down onto paper in the clearest, smallest pieces.