Clark throws out a new vocabulary word with this tool: word territory. Give words their own space.
“Do not repeat a distinctive word unless you intend a specific effect.”
I think of a dorm room with see this concept–words crammed into hallways, bickering over who gets to sleep in which garage-sized cubby hole. “Mad” would have a room to himself, I suppose, while “said,” “and,” and “the,” would cram in together somewhere. Of course.
Also, Ernest Hemingway is a great example of intended repetition, someone who doesn’t “strain the writer’s eyes and the reader’s ears” (65).